01 / The task
The task
An agency has contacts from events who expressed interest but never discussed a project. The task is to reconnect and identify current demand.
Starting point
280 warm contacts who agreed to follow-up, five working accounts, five proxies and one month.
02 / How the campaign works
How the campaign works
- 01
Segment by need
Offer an audit, advertising review or funnel consultation relevant to each group.
- 02
Restore the context
Remind the contact how you met and explain why the message is relevant.
- 03
Clarify the task
The AI assistant follows a scenario. A qualified conversation means a defined need and an agreed next step.
- 04
Hand over to a manager
A human handles terms and delivery. Replies, qualified conversations and payments are tracked separately.
03 / Results
From contacts to paid projects
42 of 280 contacts reply: 15% of the list. The campaign yields 14 qualified conversations and four paid projects.
04 / Campaign costs
Campaign costs
| 5 working accounts | $10 |
|---|---|
| 5 proxies | $12.5 |
| Additional AI usage | $7.5 |
| DarkTelegram Pro · one month | $70 |
| Total | $100 |
Excludes original list acquisition, manager time and project delivery.
$7.14 per qualified conversation and $25 in reactivation spending per paid project.
05 / What to consider
What to consider
$25 is not the full customer acquisition cost: the initial relationship and list were built earlier. This campaign checks demand among people already familiar with the agency.
